Bloomberg launched a new website for its video channel TicToc, as it moves away from exclusive distribution on Twitter.

The site is clearly designed for a mobile-first audience, with a range of playlists you can binge watch. The navigation is pretty well done, and the experience does not feel as intrusive as with most video players (no autoplay, no default audio playback).

Apparently there’s also no advertising at the moment, but we can expect that will change quickly — hopefully with the kind of user-friendly formats that are being tested on the Twitter channel.