What makes a neighborhood so unique? Dataviz wunderkinds at The Pudding try to answer this universal question with a scrollytelling feature based on a dynamic map of New York and Seattle. Each area is outlined to surface its most distinctive businesses (data was sourced from Yelp).

Ideas for other newsrooms: this type of layout can be useful to map out the chronology of events for a breaking news story, or explore the movements of someone/something important (a politician’s agenda, the movements of displaced populations, the world tour of the Olympic flame…)

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