The Californian radio station KPCC is at the forefront of the reader engagement wave in local media. Its newest initiative is to publish a personal “Mission Statement” for each of its reporters.

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That means each author page of the KPCC website now heralds a statement, in which the journalist explains its main focus area and the questions he/she seeks to answer. It also features a targeted contact form powered by the engagement platform Hearken.

It’s a new step towards a more trustful relationship between readers & journalists — one which especially makes sense for a local news outlet.

More information in this Medium post.