The French daily newspaper Libération is unveiling a cool augmented-reality experience related to the upcoming European elections.

Their app ExtraPol lets users scan a campaign poster to reveal rich content about the candidate. The project is also designed to draw users regularly to the app, with new “extras” added every day.

extrapol-app-liberation

The idea was first imagined by the Paris agency WeDoData in 2017, and this collaboration with a national news brand makes it even more interesting!