Launched last month, Vox Media’s new “package” format sounds anything but revolutionary.
It’s technically a bunch of articles and related info about a precise topic, that’s meant to improve recirculation on each of the platform’s brands. It fits somewhere between a simple “related stories” mechanism and some editorial “obsessions“. In practice, it’s got more editorial consistency than a tag (each package is crafted manually by journalists) and even a glossy landing page.
In practice, it’s an obvious engagement booster but it also provides relevant context on the article pages, with visual call-to-actions.