Sift is an experimental news app that hopes to reduce information anxiety with an interesting approach.

The app features only a handful of topics (big issues like immigration or gun control) and covers them with long-reads filled with analysis and factual data. The idea is to build a personal knowledge base rather than get absorbed by the steady flow of breaking news.


Sift boasts a very effective user experience that makes stories digestible and playful. Each long-read is broken down into small vertical cards — you could call them “Stories”. Sometimes, they include a quick game to test the reader’s assumptions. There are also some small interesting details, like displaying a shortcut to the primary sources for each factual information provided.

I don’t really see a sustainable path for this kind of premium knowledge base, in standalone form, but there are clearly some ideas that news publishers could draw inspiration from.