How much personal information are you giving up online? The Wall Street Journal answers this trendy question with a down-to-earth scenario: pizza night with some friends.

Reporters went through a thorough examination of the privacy policies from the likes of Amazon, Apple and even Domino’s Pizza. Thanks to a clear categorization, the piece does a good job at highlighting all the implicit data that is collected at every step by platforms and advertisers, without the knowledge of the users.

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