On the eve of the upcoming FIFA World Cup, the French sports daily L’Equipe and the creative studio Upian teamed up for a very cool special project. They built an interactive Story-style series to celebrate the 20th anniversary of the 1998 French victory (which is still a pretty big deal for French people).
Sports addicts will not learn much but the experience, which is cut in 8 episodes, brings the whole atmosphere back to life. The tone and graphics are playful, and the story mixes behind-the-scenes anecdotes with testimonies from readers. Well done, Upian!
The format works best on smartphones, but you can give it a try on desktop as well with this small teaser.