Last month, The New York Times promised to bring augmented journalism to a new level. After two first experiments, the newest instalment lets us explore David Bowie’s fantastic costumes (literally) in our living rooms.

The experience keeps up pretty well with expectations. First, it’s pretty smooth inside the mobile app, and it also works as a simple animation on the website. But what’s working is above all a good sense of storytelling: few news topics are fit for AR and the NYT manages to pick up subjects worthy of collective fascination (Bowie’s wardrobe, Olympic athletes).

The result may not be revolutionary but it looks like a perfect way to connect readers with backstage material.

In the iOS app, thanks to Apple’s ARKit framework:

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