WTF is News Porn?

A short manifesto

There’s no shortage of opportunities for telling stories creatively online: photos, videos, interactivity, social media, mobile experiences… Yet all to often, online news can be boring.

Cluttered websites, lookalike articles, duplicate reports from agency wires: the list of bad examples goes on. Even the most innovative news brands can sometimes fail at delivering information in a straightforward way. Datajournalism — once the great saviour of the sector — doesn’t always live up to its promise, with tons of numbers crammed under intimidating interfaces.

Let’s be clear, the format will never make up for a lousy message. But the right format can make some good content truly shine. Hopefully, a lot of digital journalists are now doing outstanding work, combining altogether creativity, editorial insight and a user-centered focus. That’s what News Porn is after: the best digital formats & products from news publishers worldwide. Let’s make digital news great again!

Who am I?

I’m Maxime Loisel and I curate News Porn.

I’m 23 and I happen to be passionate about the media industry — the storytelling, the business models and the people behind the scenes. I also love talking about design & innovation.

I’m based in Paris where I work as a Mobile Product Manager at Le Figaro, France’s oldest daily newspaper and now its #2 digital news source. I currently coordinate the paper’s mobile apps and innovative projects such as “Les Stories du Figaro” or “Le Figaro on Google Assistant“.

I’m also finishing a degree in Digital Project Management & UX Design at GOBELINS Paris, the leading school of visual communication. I graduated from Sciences Po Rennes (M.A. in Media Management) in 2017.

Want to get in touch? Drop me an email